If you don't know what the beef checkoff is keep reading!
The Beef Checkoff program is funded by the beef producers of America. All producers and importers pay $1 per head on beef and beef products. $0.50 of that $1 dollar is given to your state beef council to invest in statewide programs. Beef Checkoff is designed to pay for marketing and research for the beef industry and increase demand for beef. This is done through six program categories which are promotion, research, consumer information, industry information, foreign marketing, and producer communications.
For more information on the Beef Checkoff Program go to www.beefboard.org .